Before working together, Saxton Barber was only five months old, early in its growth stage, operating as an appointment-only barber shop in Sharon, PA serving surrounding areas such as Hermitage, Sharpsville, West Middlesex, and Brookfield. While the in-person experience was professional and high quality, their online presence did not yet reflect the level of trust, cleanliness, and attention to detail clients experienced once they were in the chair.
When we began working together, the goal was to strengthen Saxton Barber’s digital foundation, improve local search visibility, and position the brand as the top choice for clients searching for a professional barber in the area. The focus wasn’t just on rankings, it was on creating a presence that made the business feel established, credible, and easy to trust before a customer even sits down in the chair.
Jared Saxton – Owner
Saxton Barber had already built momentum through word of mouth and early clients, but their website and search presence lacked the structure needed to support long-term growth. The original site was built on a platform which worked for parts of the business, but constrained growth efforts with the website due to limited customization, reporting, and SEO features, meaning future expansion would be restricted. What they needed was a website and SEO strategy that could scale with the business at any stage, supporting local discovery and converting organic search traffic into booked appointments.
We delivered a full website rebuild paired with a new local SEO strategy designed to establish Saxton Barber as the go-to choice in the Sharon, PA area and the surrounding communities. The new WordPress site improved page speed, mobile usability, content structure, and on-page optimization while maintaining a clean and professional visual identity.
Alongside the website work, we optimized their Google Business Profile, targeted local keywords, optimized site images, and implemented a review strategy to reinforce authority and trust. The end result of this change was a digital presence that felt established from the start and supported both organic search growth and social media traffic.
Saxton Barber now consistently ranks on average as the top barber in Sharon, PA and the surrounding areas, appearing in both the map pack and organic search for high-intent queries. Their online reputation is growing rapidly with over 200 reviews and near-perfect ratings, reinforcing trust and credibility for new clients discovering their business online.
While social media continues to be a strong driver of awareness, search visibility remains a key contributor to discovery and bookings for those looking for a new barber in the area. Our ongoing relationship focuses on maintaining performance, advising on future growth opportunities, and supporting the brand as it continues to expand.
The initial website worked well to get a clean website up fast when opening their doors for business, but it had limitations in design and SEO when Saxton Barber started to expand more. WordPress provided significantly more flexibility for SEO, content structuring, performance optimization, and long-term growth. Moving to WordPress allowed the site to scale alongside the business, not hold it back.
Local SEO improved Saxton Barber's visibility in both the Google map pack and organic search results for surrounding areas. This helped the business consistently appear as a top option for clients searching for barber services nearby.
Yes. The redesigned site made it easier for clients to find information, built trust the brand, and book appointments. Improved mobile usability and clearer structure also helped convert traffic coming from both search and social media at a higher rate than before.
Yes. While the core SEO and website foundations are now in place, we continue to provide guidance, site updates, and strategic support to ensure the site remains competitive and aligned with future growth opportunities.
Absolutely! While this marketing strategy was tailored to a barber shop, the same principles apply to any local service business that relies on visibility, trust, and consistent client acquisition through search.