Before starting to work together, GrimeBusters Soft Wash & Holiday Lighting had minimal digital presence. No real SEO, a clean, but basic website, and inconsistent branding. Despite providing top-tier pressure washing and exterior cleaning services throughout Erie, their online presence didn’t reflect their reputation or quality of work. They were losing leads to competitors every day who had more Google visibility and better structured websites.
In May of 2025, we kicked off a complete digital transformation, building an SEO and performance-optimized website, rolling out a full ongoing SEO plan, and reinforcing their brand voice with conversion-focused content writing and consistent design across all pages. The goal in this project was simple, create a system that organically generates leads and establishes GrimeBusters as Erie’s premier pressure washing and exterior cleaning company.
GrimeBusters had already built a strong reputation with local, existing clients, leading to many referrals, however, their online presence didn't reflect the same level of professionalism that GrimeBusters strives to deliver with every project. Their website lacked a structure made with purpose, on-page SEO, and a modern design, causing them to miss out on crucial traffic and leads. More importantly, it wasn't ranking or converting as well as it could in areas they service, despite strong word of mouth and premier service delivery. They needed a true digital reset and a strong foundation to scale with them and drive measurable growth.
We delivered a full stack overhaul tailored to GrimeBusters' future goals. This process started with a custom WordPress website that is optimized for every device and converts visitors into leads. Following this, we created SEO-rich copy for each service they offer and location they serve, making sure every page pulled its own weight in search engine rankings. A unified identity was implemented across the site, blending bold visuals with proper structure and messaging, while ensuring we implement technical SEO best practices and other important features. On top of that, we continue to provide a fast hosting infrastructure, monthly edits, manage their SEO strategy, and expand site content, ensuring they always stay relevant on Google. The result that stems from this work is a lead generation machine that runs on autopilot, without having to spend anything on website ads.
Since launch, GrimeBusters' web traffic is up seven times higher than pre-redesign numbers. Additionally, they saw a 100% increase in inbound phone calls within weeks of working together and are now ranking for more than 300 keyword variations across multiple services and locations they serve. Most importantly, we're still working together, continually improving the site, expanding into new markets, and building a digital presence that lasts and reflects the quality of their work.
We typically deliver initial drafts in 1-2 weeks, with the full launch happening within 3-6 weeks of project start, depending on project size, feedback and revisions.
Absolutely. All of our sites are fully responsive, fast-loading, and designed for seamless user experience across all devices.
By combining visual hierarchy, structure, clear call to actions, fast loading speeds, and best SEO practices, a seamless user journey that builds trust and drives action is created.
We can do both. Whether you have an existing brand identity and set of guidelines or need one put together, we design around your existing assets or help you enhance them with a complete refresh.
SEO is a long-term investment. Some clients can see traction in as little as two weeks, but stronger momentum generally starts coming into effect and compounding months three to six and onward.
Yes! We use a mix of location optimized pages, internal linking, and structured SEO to help you rank in every zip code you service.
We focus on keywords that resemble true buyer intent. These can include service-based phrases, location-specific searches, and terms that match how your ideal customer thinks and searches.
If your site is reguarly updated, ongoing content is created, and ongoing SEO work is done, then yes, rankings generally tend to grow stronger over time.
We handle everything from hosting, security, plugin, and content updates, and site health and performance monitoring.
100%, site launch is just the beginning. We offer flexiuble monthly plans to ensure your site stays secure, updated, and evolves with your business.
Not at all. We can handle all of your site's needs so you can stay focused on running your business, or you have the option to manage it yourself. If you choose to manage it yourself, we're always available to jump back in and solve any site issues that arise.
Reach out at any time. We can easily expand your wesbite with new pages, blog posts, or sections as your business grows.